Sinclair Broadcast Group, Inc. announced its partnership with The Salvation Army Western Division to aid ongoing disaster relief efforts for survivors of the recent severe Midwest storm that brought historic flooding to significant parts of Nebraska and Iowa.
KDSM FOX 17 will hold a Day of Giving on Monday, March 25, encouraging viewers to donate to Heartland Flood Relief and help local communities and residents recover from the storm damage.
Stations focusing on this effort include the following:
KHGI in Central Nebraska
KFXL in Lincoln
KPTM in Omaha
KGAN in Cedar Rapids, Iowa
KPTH in Sioux City, Iowa
NTV in Kearney, NE
“Through the Heartland Flood Relief fund, Sinclair will continue its work with The Salvation Army to help the local communities in Nebraska and Iowa that are facing mass devastation, including the complete destruction of numerous homes and roadways,” said Scott Livingston, Sinclair’s Senior Vice President of News. “We are committed to serving the residents of these communities, and strongly encourage our viewers to donate what they can to help their neighbors.”
As the ‘Bomb Cyclone’ storm made its way through the Midwest last week, Sinclair and its affiliate stations provided continuous coverage to ensure that critical, up-to-date information was delivered to viewers.
“I want to thank the incredible teams at KHGI, KPTM, KGAN, KPTH and KDSM in Nebraska and Iowa for providing tireless coverage of the storm, ensuring our viewers were consistently updated throughout the disaster. We pride ourselves on our ability to deliver continuous, crucial news updates, especially when our viewers need it most,” said KHGI’s General Manager, Vince Barresi, who is leading the Heartland Relief Fund. “Now, in the wake of the storm, these same teams are banding together to help their community rebuild, supporting the idea that local news stations must do what they can to get involved in times of crisis.”
With the death toll continuing to rise and new disastrous effects coming to light, the Midwest is still reeling from the impact of the storm and its subsequent flooding. Sinclair will continue to provide its viewers with up-to-date coverage as developments occur.
Donations for the relief fund will be accepted at The Salvation Army's Website – just click on the ‘Donate Now’ button.